Sunday, April 24, 2011

Hauntings of Manitoba

My trailer for my documentary is complete as is the DVD, including a Title menu and Scene Selection.



Saturday, April 16, 2011

What I do

Finished my first week as the Digital Marketing Associate for DMT. Since the question keeps popping up, what I do is handle the online (digital) marketing and advertising for Volvo, Volkswagen and Mitsubishi. I am part of a four-person team in the Dealer Performance Division.

In DPD, we take direct calls with the dealers. The dealers are just like any client in the advertising world. Some are hard to work with, others wonderful; some have great ideas, others don't. So basically what my job entails is to advertise and market the dealer's websites, to make them rein over their competitors. It is a lot of fun and a great experience. I have been there a week and have learn't so much about how the digital side of marketing works; keywords, Google Analytics and meta descriptions.

So here are some examples of what I am working with, also known as some of the best Super Bowl ads from this year.




My son's favourite. Star Wars fanatic.

Tuesday, April 12, 2011

Tv Documentary Class

Sara and I created a mini-metal documentary on two crazy friends Steve St. Amand and Dallas Walker. The two have been friends forever and this movie documents one crazy trip that Dallas made to see his buddy Steve. The trip happens to fall during the week of Metalfest 2011.


Wednesday, April 6, 2011

Congratulations to my best friend

My best friend Dana, married a wonderful man named Daniel. For years, I have been calling her double dee ( for obvious reasons ).  Now she is a happily married true double dee. Dana and Daniel Dallmann, yes double dee indeed.

I had the honour of being her photographer. The wedding was a small, but a beautiful ceremony of only 20 guests that took place in their home with a dinner reception at The Keg. I am proud of how much work she put into it though, it was absolutely gorgeous. I am so grateful to have her as my maid of honour for my upcoming wedding, I know everything will be equally as beautiful.

I do regret however, being a full-time college student, the lack of help I had to offer her. At least I took beautiful photos with the use of the college's SLR camera rentals. My plan as a wedding gift to Mr. and Mrs. Dallmann, is to create a wedding album for them. Seeing as I took over 600 photos.

I enjoyed every minute of it and used the opportunity to design a little photo essay for my last assignment in CreComm of the year as well.  And I would like to share it here on my blog.

Wednesday, March 30, 2011

Graduating and thirsty for more

Graduation is a mere four and a half weeks away and I am ready to accept the challenge. In these last two weeks before our last internship in the Creative Communications program at Red River College, we still have many looming deadlines and heavy projects to complete. In the midst of completing a professional portfolio, a web portfolio, a series of photography assignments, a mini documentary and a sponsorship package for a non-profit organization, I had to design an ad for brand... me!

I had some fun with this assignment and turned it into something that shows a bit of my creativity. I have been told that I do in fact look like a lion. Yes!



Photos courtesy of Melissa Marlatt




And here is a little something extra to add to the fun, a sample of what we do in photography class.





















~Jenn

Thursday, March 17, 2011

Knorr - Bring "Salty" back - the reason behind it

“Salty” has been the mascot of Knorr Sidekicks for over a year. The audience loves him. Since “Salty” left due to 25 per cent less sodium found in Sidekicks in 2009, Knorr has started a Facebook and Twitter for fans to communicate with the lonely character.

Although the commercials continue with the latest; “Pep” is on the search to bring back his friend “Salty”, Knorr has yet to bring him back. The audiences continue to have a connection with the little guy - but how long will it last? Does the audience really like the idea of Knorr having a sad mascot?

It’s time to bring “Salty” back. He has been gone for too long.

In the first commercial, when “Salty” left in 2009, the song was just as important as the story. Michal Bolton sang, How am I supposed to live Without You. The song was a great fit, influencing the mood that Knorr was attempting to pull off throughout the audiences.

The ‘Next’ ad, (an assignment in advertising class) "Bring "Salty" back features a song by Michael Bolton again. “Salty” left with Michael Bolton and so he should come back to Michal Bolton as well. It may have a beneficial impact. The song perfect for “Salty’s return is All for Love. It invokes that same feeling, but this time of joy and happiness for the little guy. He found his way home.