“Salty” has been the mascot of Knorr Sidekicks for over a year. The audience loves him. Since “Salty” left due to 25 per cent less sodium found in Sidekicks in 2009, Knorr has started a Facebook and Twitter for fans to communicate with the lonely character.
Although the commercials continue with the latest; “Pep” is on the search to bring back his friend “Salty”, Knorr has yet to bring him back. The audiences continue to have a connection with the little guy - but how long will it last? Does the audience really like the idea of Knorr having a sad mascot?
It’s time to bring “Salty” back. He has been gone for too long.
In the first commercial, when “Salty” left in 2009, the song was just as important as the story. Michal Bolton sang, How am I supposed to live Without You. The song was a great fit, influencing the mood that Knorr was attempting to pull off throughout the audiences.
The ‘Next’ ad, (an assignment in advertising class) "Bring "Salty" back features a song by Michael Bolton again. “Salty” left with Michael Bolton and so he should come back to Michal Bolton as well. It may have a beneficial impact. The song perfect for “Salty’s return is All for Love. It invokes that same feeling, but this time of joy and happiness for the little guy. He found his way home.
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