“Salty” has been the mascot of Knorr Sidekicks for over a year. The audience loves him. Since “Salty” left due to 25 per cent less sodium found in Sidekicks in 2009, Knorr has started a Facebook and Twitter for fans to communicate with the lonely character.
Although the commercials continue with the latest; “Pep” is on the search to bring back his friend “Salty”, Knorr has yet to bring him back. The audiences continue to have a connection with the little guy - but how long will it last? Does the audience really like the idea of Knorr having a sad mascot?
It’s time to bring “Salty” back. He has been gone for too long.
In the first commercial, when “Salty” left in 2009, the song was just as important as the story. Michal Bolton sang, How am I supposed to live Without You. The song was a great fit, influencing the mood that Knorr was attempting to pull off throughout the audiences.
The ‘Next’ ad, (an assignment in advertising class) "Bring "Salty" back features a song by Michael Bolton again. “Salty” left with Michael Bolton and so he should come back to Michal Bolton as well. It may have a beneficial impact. The song perfect for “Salty’s return is All for Love. It invokes that same feeling, but this time of joy and happiness for the little guy. He found his way home.
Showing posts with label Knorr. Show all posts
Showing posts with label Knorr. Show all posts
Thursday, March 17, 2011
Sunday, October 10, 2010
Berns & Black
So I'm sitting here on my laptop thinking about whether or not I should write my ad to be funny, and started thinking about ads that are emotional yet funny. My two favs
I like the Knorr ad better. Although both are super cute, funny, emotional and descriptive. So I was thinking, in my Berns & Black ad, should it be funny? take a look! I don't really get this impression from them. It probably is a good idea however, to attract the target audience. Berns & Black is a newly establishment salon, not only for women, but for men as well complete with their own line of eco-friendly products. They are different in the way that they use vintage shaving techniques for men complete with a vintage style shaving chair! Pretty neat, I think you should check them out. Don't forget if you are a student at Red River, show them your ID for a super great discount! As part of the Young Professionals Program. Just sayin'
~Jenn
I like the Knorr ad better. Although both are super cute, funny, emotional and descriptive. So I was thinking, in my Berns & Black ad, should it be funny? take a look! I don't really get this impression from them. It probably is a good idea however, to attract the target audience. Berns & Black is a newly establishment salon, not only for women, but for men as well complete with their own line of eco-friendly products. They are different in the way that they use vintage shaving techniques for men complete with a vintage style shaving chair! Pretty neat, I think you should check them out. Don't forget if you are a student at Red River, show them your ID for a super great discount! As part of the Young Professionals Program. Just sayin'
~Jenn
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