Graduating and thirsty for more

Graduation is a mere four and a half weeks away and I am ready to accept the challenge. In these last two weeks before our last internship in the Creative Communications program at Red River College, we still have many looming deadlines and heavy projects to complete. In the midst of completing a professional portfolio, a web portfolio, a series of photography assignments, a mini documentary and a sponsorship package for a non-profit organization, I had to design an ad for brand... me!

I had some fun with this assignment and turned it into something that shows a bit of my creativity. I have been told that I do in fact look like a lion. Yes!

Photos courtesy of Melissa Marlatt

And here is a little something extra to add to the fun, a sample of what we do in photography class.





















~Jenn

Knorr - Bring "Salty" back - the reason behind it

“Salty” has been the mascot of Knorr Sidekicks for over a year. The audience loves him. Since “Salty” left due to 25 per cent less sodium found in Sidekicks in 2009, Knorr has started a Facebook and Twitter for fans to communicate with the lonely character.

Although the commercials continue with the latest; “Pep” is on the search to bring back his friend “Salty”, Knorr has yet to bring him back. The audiences continue to have a connection with the little guy - but how long will it last? Does the audience really like the idea of Knorr having a sad mascot?

It’s time to bring “Salty” back. He has been gone for too long.

In the first commercial, when “Salty” left in 2009, the song was just as important as the story. Michal Bolton sang, How am I supposed to live Without You. The song was a great fit, influencing the mood that Knorr was attempting to pull off throughout the audiences.

The ‘Next’ ad, (an assignment in advertising class) "Bring "Salty" back features a song by Michael Bolton again. “Salty” left with Michael Bolton and so he should come back to Michal Bolton as well. It may have a beneficial impact. The song perfect for “Salty’s return is All for Love. It invokes that same feeling, but this time of joy and happiness for the little guy. He found his way home.

Oi there!

So I've been a busy bee! I am pleased to say that my documentary, Hauntings of Manitoba is complete and it was a whole lot of fun!

In addition to my regular course load, including finishing up the campaign for MALA that the advertising and PR majors are working on, I have been doing some social media work for my upcoming work placement (internship) in April.

To jump start it, Cocoon's innovative sofa line, Oi Furniture has presented their pitch on CBC's Dragons' Den and it will be airing next Wednesday, March 9th at 8:00 pm.

I have been excessively tweeting, more so than ever before about the upcoming televised pitch in an effort to bring attention and awareness to our local talent.

I feel privileged to be involved and have been communicating back and forth with the agency about upcoming ideas. I feel passionate about the agency and what they do. So as busy as I am, it doesn't feel like extra work at all.

Check them out at the WIRED Store in NYC 2010



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Oi Furniture
Cocoon Branding