Advertising in New Media

So hi!
I was thinking about writing my blog and wandering what I should discuss. Should it be something about my IPP (Independent Professional Project). Something maybe, about our advertising  class Chicago trip fundraisers? Or how chaotic my life has been at the moment on top of drastic car troubles?

Well, I decided that my blog is becoming too redundant. Like, too much of a good thing,  isn't so good anymore. Anyway, so then I thought about writing about our fundraisers. Unfortunately due to my home life I was unable to make it out to our first one. Not knowing first hand how it went would make my blog post, in my opinion not worth it. And I'm not really wanting to discuss my private life in blog form.

courtesy of google

So, let's talk about advertising in new media instead. I was thinking about this topic and realized it is huge! Like completely. It's such a giant way to get messages across without the public thinking that they are being brainwashed. The way I'm going to argue this is simple.   


Traditional media consists of film, images and spoken words. Now on the other hand, new media is a whole new level of media developed to interact. DVDs & Cds (film), video games & consoles (images) and web 2.0 (spoken words) are three prime examples of this new type of media and all three are used to promote advertising of products tailored to our interests.

For example, adverting on DVDs promote new movies, previews. Yes, they do that in films (movie theatres) too. What distinguishes DVD advertising from film advertising is that the ads on DVDs are tailored to the public. Ads that show how buying products such as home theatre systems, Coca-Cola, and cars will make their music experience better.

Video games do this type of viral marketing too. I'm not talking about ads that are placed directly in the games but rather on the game console.  All three major game consoles Wii, XBOX and Playstation place ads in their main menu promoting new games, subscription promos, accessories, sweepstakes, computers and accessories etc.

And lastly, we have advertising in the new media form of web 2.0 A huge example would be Facebook, but of course there are countless others. See the illustration.

courtesy of google

Ahh, Facebook. Everyone Facebooks, with over  150 million Facebook users most of which have ad sidebars. These sidebar ads are tailored to your personality. For example, my page shows me ads for advertising related companies, photography, cupcakes, and marketing. Mmm cupcakes..... Now, I didn't status anything about advertising, photography, marketing or cupcakes. But I do have subject related friends and interests. 

So that is how it works and Facebook is not the only form of new media advertising done this way. I could talk about Twitter, google, blogger, and the newest one I will be joining LinkedIn, but I don't have the time or the brain capacity to discuss all. So I leave you with this, pay attention to what your are viewing. I'm sure you never realized how wicked cool or creepy is actually is.

~Jenn