Here's some of my brand, including my logo.
And then, I had to write my own Brand Story, which was even harder, here goes.
Saturday, November 27, 2010
The brand of me
For an advertising assignment, we were asked to determine our own personal brand. This was one of the hardest things I have ever had to write about myself. It is more than an autobiography. You have to persuade others that you are what you say your are. I said I was a caregiver.
Here's some of my brand, including my logo.
And then, I had to write my own Brand Story, which was even harder, here goes.
Here's some of my brand, including my logo.
And then, I had to write my own Brand Story, which was even harder, here goes.
Thursday, November 18, 2010
It's snowing, time to relax
Yes, it is snowing and it makes me happy for a few reasons. Things have been super stressful as this semester is wrapping up. I can't believe it is almost over. It feels like it just started! But the lightly falling snowflakes are reminding me to keep it together, relax, enjoy what I have accomplished and decorate a Christmas tree with my family this weekend. There are only a few weeks left and it seems like the majority of our big assignments are either done or the bulk of them are. I feel like a weight has been lifted and am enjoying our smaller assignments. Most recently, we have written a PSA for Bear Your Heart, a charity for the Childrens Wish Foundation on February 7th. I really enjoyed this assignment, just about as much as I enjoyed writing a series of 15 second spots for radio advertising today. It excites me, that this is the kind of work I will be doing at CHUM radio in January. Despite everything, that has been happening at Curve 94.3, I am still pretty excited to work for them, but at the same time, a little worried. But stations need advertising right? I hope everything will work out.
For now, I am just happy knowing that this weekend, I can start my shopping, decorate my tree and bake some cookies! Oh, and try to convince my five-year old that Santa is real...
As for our next bit of assignments, I look forward to them, don't laugh. I am happy to create a ton of spots and proposals to build up my proposal. The end is almost near and our careers will soon befall us. Now isn't that exiting?
For now, I am just happy knowing that this weekend, I can start my shopping, decorate my tree and bake some cookies! Oh, and try to convince my five-year old that Santa is real...
As for our next bit of assignments, I look forward to them, don't laugh. I am happy to create a ton of spots and proposals to build up my proposal. The end is almost near and our careers will soon befall us. Now isn't that exiting?
Monday, November 15, 2010
Some thoughts and venting, because we all need to let it out somehow.
I need to continuously update my blog, but I lack the motivation.
I feel how I did last year.
I feel like I'm sinking.
I spend so much time on school, that my family is suffering.
I feel like it's all for nothing.
As hard as I try, it isn't good enough.
On the plus, I am filming my first interview for my documentary on Wednesday, even though I don't have time. It's an eye witness account to a haunting at St. Andrews Anglican Church.
That is all.
~Jenn
I feel how I did last year.
I feel like I'm sinking.
I spend so much time on school, that my family is suffering.
I feel like it's all for nothing.
As hard as I try, it isn't good enough.
On the plus, I am filming my first interview for my documentary on Wednesday, even though I don't have time. It's an eye witness account to a haunting at St. Andrews Anglican Church.
That is all.
~Jenn
Thursday, November 4, 2010
Leo is Thirsty for More
As many of my readers know, I am a Creative Communications student in my second year. A huge part of our curriculum is our Independent Professional Project (IPP). My IPP is a documentary on three haunted places in Manitoba and I am pleased to say that this IPP is well on it's way. I have documented two out of the three sites and have done some paranormal research of my own.
The fact is, that based on my script and proposal, only one story is supposed to have an investigation. All three are filmed using different mediums. One involves a reenactment, one is an investigation and the other is filled with eye-witness accounts.
From what I have noticed, my friends both at school and out of school have been recommending that I visit sites from all over the province. I really enjoy investigating and don't need anymore locations to be researched for my IPP.
However, I have decided that as part of my marketing tool, to get this documentary placed on national television, I should continue to investigate and blog about my findings.
I have decided that a blog full of investigations would be a great piece to have when I pitch my idea for national television. Who knows, maybe if I don't find a job right after graduation, I will have a career in a television series waiting for me. One can only hope.
In the mean time I'll just keep on doing what I'm doing. Not only for my documentary, but for my overall interest in this topic. I absolutely love the rush of completely spooking myself out! And I hope you all will enjoy reading about it as well.
Thank you to all for your support and feel free to recommend haunted places, movies and books. I appreciate the interest all of you have in my project as well as the support I have received.
The fact is, that based on my script and proposal, only one story is supposed to have an investigation. All three are filmed using different mediums. One involves a reenactment, one is an investigation and the other is filled with eye-witness accounts.
From what I have noticed, my friends both at school and out of school have been recommending that I visit sites from all over the province. I really enjoy investigating and don't need anymore locations to be researched for my IPP.
However, I have decided that as part of my marketing tool, to get this documentary placed on national television, I should continue to investigate and blog about my findings.
I have decided that a blog full of investigations would be a great piece to have when I pitch my idea for national television. Who knows, maybe if I don't find a job right after graduation, I will have a career in a television series waiting for me. One can only hope.
In the mean time I'll just keep on doing what I'm doing. Not only for my documentary, but for my overall interest in this topic. I absolutely love the rush of completely spooking myself out! And I hope you all will enjoy reading about it as well.
Thank you to all for your support and feel free to recommend haunted places, movies and books. I appreciate the interest all of you have in my project as well as the support I have received.
Wednesday, November 3, 2010
Ghosts Killed Them
For real?
8213 Gacy House (2010) is about a group of paranormal investigators who went to the abandoned house one night in search of paranormal activity in 2006.
John Wayne Gacy Jr. was known as a mass murderer a.k.a. Killer Clown who killed and molested on average 33 boys and young men during a seven year span in the 1970's. 26 bodies were found in the basement along with a cage housing a noose. The house is located in Chicago.
This documentary is said to be actual footage found during a police investigation. All team members were found dead and one still remains missing. The footage was turned into a documentary by a production company called The Asylum. The Asylum? Haha.
The company has said that this is actual footage changed to have a narrative.This may actually be the case. What you see from a camera's eye view is real. And the rest is acted?
However, this is by far the best paranormal activity movie I have seen to date. I recommend a look, even if it is fabricated. I still found it convincing to a degree. They put a lot of effort into making you think so.
8213 Gacy House (2010) is about a group of paranormal investigators who went to the abandoned house one night in search of paranormal activity in 2006.
John Wayne Gacy Jr. was known as a mass murderer a.k.a. Killer Clown who killed and molested on average 33 boys and young men during a seven year span in the 1970's. 26 bodies were found in the basement along with a cage housing a noose. The house is located in Chicago.
This documentary is said to be actual footage found during a police investigation. All team members were found dead and one still remains missing. The footage was turned into a documentary by a production company called The Asylum. The Asylum? Haha.
The company has said that this is actual footage changed to have a narrative.This may actually be the case. What you see from a camera's eye view is real. And the rest is acted?
However, this is by far the best paranormal activity movie I have seen to date. I recommend a look, even if it is fabricated. I still found it convincing to a degree. They put a lot of effort into making you think so.
Monday, October 25, 2010
An Advertising Class Full of Shopping, Observing and Pancakes!
So for our shopping assignment, we were asked to shop and observe clientele and watch out for enticing displays at Polo park Shopping Centre at 10:30 a.m. after a delicious class breakfast at The Pancake House last Monday morning. From what I noticed many of these shoppers were in their mid age, 30-50. My assumption is that these are the people, who shop early while their wives, husbands and children are out for the day. It’s a great time to get some hassle-free shopping done. I also noticed that by the time 11:30 a.m. rolled around, the traffic picked up in the mall. I saw a few teens and couples traipsing through the mall.
These customers come to the mall on a mission. They had already planned to shop. It was like they knew what they wanted and went straight for it, so making a purchase on their behalf didn’t take them very long. It was usually a quick in and out purchase for them especially since most of the stores were nearly empty and the sales people hurried to assist them. With service like this, why should it take a long time? I went to clothing and beauty stores. For one, lululemon was one of the busiest stores. People were drawn to the sports gear. Middle-aged women were purchasing yoga pants, shirts, water bottles and under garments. A lot of the women didn’t even bother to try anything on, which in my mind must mean that they are familiar with the products and already know what they want and like.
We talked to a salesperson at The Body Shop, which has a clientele of the age group I mentioned earlier. With mostly women aged 30 to 50, I was surprised to find that teenage shoppers frequent the store on account of a display at their entrance. The display shows a cannabis leaf and mentions something about getting high with their hemp line of moisturisers. Sales people at The Body Shop have said that this display has attracted countless teenagers, which is great for the store because they are attracting other than their target audience.
This ad campaign however has caused a lot of controversy due to the fact that they are promoting a product by showing an image of an illicit illegal drug. The Body Shop argues, however, that they have been selling hemp products for years and there is nothing illegal about it. This is a great campaign, because it has attracted teens into their store inquiring about hand and body moisturizers. Perhaps even a new fad amongst teens? I think this is great business for them and it is interesting to see how an ad, as ballsy as a cannabis plant on display in front of The Body Shop can legally be put there and influences a new target audience to shop in the store.
I have to say that I was surprised when I saw the cannabis plant at the front of The Body Shop store. Although I’m not sure that I would have noticed it, if it wasn’t for the fact that I was across from the display waiting at Virgin Mobile, purchasing my new smart phone. My wandering eyes took over me and I couldn’t help but notice the wow - factor of this display. I had to know what all that was about. So we went in and asked them.
Another display worth mentioning was the flying cats display outside of Aritzia. I mean, what is that all about? I wish I would have gone in, instead of just taking pictures of the odd display for fun. I think I may have to make another trip down to Polo Park Shopping Centre just to ask. The display itself however, did not make me want to enter the store. Perhaps it was because I know how much things cost in there. A few others worth mentioning, was the dressed up theft detector outside of lululemon, it actually made me walk right up to it to see what it had on it. And it is kind of funny; there were images of different exercising positions. Once I realized what it was, I was already in the store and decided to venture through.
The displays with all of the promotions did not make me want to enter the store. Like yeah, it’s great that if I buy $200 worth of stuff that I will receive $50 off, but those kinds of displays are everywhere and usually all the time. For example, for years LaSenza has been displaying “buy 7 pairs for $35,” I think they need to change it up a little, although it is nice to know that their underwear is always on sale. The best service will be received by any of the stores that have sales people working at the front entrance waiting to greet you or are wearing head-sets. You know, that they make it their mission to assist you and you will find what you are looking for fast. Places where the service was not so great, were at the smaller boutique-type shops where there is only one person working.
Overall, I think that Polo Park Shopping Centre has stepped up their game. I don’t shop at this mall usually because it is quite far from where I live. I noticed that the Apple Store was put up about a year ago. I haven’t been to many of the stores over the past year. But I have noticed that within this year; the staff at these stores have been much more helpful and friendlier than before. I know it’s because they want my money, but that’s a good thing. Make me feel good for taking my money and I will recommend you to others.
These customers come to the mall on a mission. They had already planned to shop. It was like they knew what they wanted and went straight for it, so making a purchase on their behalf didn’t take them very long. It was usually a quick in and out purchase for them especially since most of the stores were nearly empty and the sales people hurried to assist them. With service like this, why should it take a long time? I went to clothing and beauty stores. For one, lululemon was one of the busiest stores. People were drawn to the sports gear. Middle-aged women were purchasing yoga pants, shirts, water bottles and under garments. A lot of the women didn’t even bother to try anything on, which in my mind must mean that they are familiar with the products and already know what they want and like.
This ad campaign however has caused a lot of controversy due to the fact that they are promoting a product by showing an image of an illicit illegal drug. The Body Shop argues, however, that they have been selling hemp products for years and there is nothing illegal about it. This is a great campaign, because it has attracted teens into their store inquiring about hand and body moisturizers. Perhaps even a new fad amongst teens? I think this is great business for them and it is interesting to see how an ad, as ballsy as a cannabis plant on display in front of The Body Shop can legally be put there and influences a new target audience to shop in the store.
I have to say that I was surprised when I saw the cannabis plant at the front of The Body Shop store. Although I’m not sure that I would have noticed it, if it wasn’t for the fact that I was across from the display waiting at Virgin Mobile, purchasing my new smart phone. My wandering eyes took over me and I couldn’t help but notice the wow - factor of this display. I had to know what all that was about. So we went in and asked them.
Another display worth mentioning was the flying cats display outside of Aritzia. I mean, what is that all about? I wish I would have gone in, instead of just taking pictures of the odd display for fun. I think I may have to make another trip down to Polo Park Shopping Centre just to ask. The display itself however, did not make me want to enter the store. Perhaps it was because I know how much things cost in there. A few others worth mentioning, was the dressed up theft detector outside of lululemon, it actually made me walk right up to it to see what it had on it. And it is kind of funny; there were images of different exercising positions. Once I realized what it was, I was already in the store and decided to venture through.
The displays with all of the promotions did not make me want to enter the store. Like yeah, it’s great that if I buy $200 worth of stuff that I will receive $50 off, but those kinds of displays are everywhere and usually all the time. For example, for years LaSenza has been displaying “buy 7 pairs for $35,” I think they need to change it up a little, although it is nice to know that their underwear is always on sale. The best service will be received by any of the stores that have sales people working at the front entrance waiting to greet you or are wearing head-sets. You know, that they make it their mission to assist you and you will find what you are looking for fast. Places where the service was not so great, were at the smaller boutique-type shops where there is only one person working.
Overall, I think that Polo Park Shopping Centre has stepped up their game. I don’t shop at this mall usually because it is quite far from where I live. I noticed that the Apple Store was put up about a year ago. I haven’t been to many of the stores over the past year. But I have noticed that within this year; the staff at these stores have been much more helpful and friendlier than before. I know it’s because they want my money, but that’s a good thing. Make me feel good for taking my money and I will recommend you to others.
Wednesday, October 20, 2010
Advertising in New Media
So hi!
I was thinking about writing my blog and wandering what I should discuss. Should it be something about my IPP (Independent Professional Project). Something maybe, about our advertising class Chicago trip fundraisers? Or how chaotic my life has been at the moment on top of drastic car troubles?
Well, I decided that my blog is becoming too redundant. Like, too much of a good thing, isn't so good anymore. Anyway, so then I thought about writing about our fundraisers. Unfortunately due to my home life I was unable to make it out to our first one. Not knowing first hand how it went would make my blog post, in my opinion not worth it. And I'm not really wanting to discuss my private life in blog form.
So, let's talk about advertising in new media instead. I was thinking about this topic and realized it is huge! Like completely. It's such a giant way to get messages across without the public thinking that they are being brainwashed. The way I'm going to argue this is simple.
Traditional media consists of film, images and spoken words. Now on the other hand, new media is a whole new level of media developed to interact. DVDs & Cds (film), video games & consoles (images) and web 2.0 (spoken words) are three prime examples of this new type of media and all three are used to promote advertising of products tailored to our interests.
For example, adverting on DVDs promote new movies, previews. Yes, they do that in films (movie theatres) too. What distinguishes DVD advertising from film advertising is that the ads on DVDs are tailored to the public. Ads that show how buying products such as home theatre systems, Coca-Cola, and cars will make their music experience better.
Video games do this type of viral marketing too. I'm not talking about ads that are placed directly in the games but rather on the game console. All three major game consoles Wii, XBOX and Playstation place ads in their main menu promoting new games, subscription promos, accessories, sweepstakes, computers and accessories etc.
And lastly, we have advertising in the new media form of web 2.0 A huge example would be Facebook, but of course there are countless others. See the illustration.
I was thinking about writing my blog and wandering what I should discuss. Should it be something about my IPP (Independent Professional Project). Something maybe, about our advertising class Chicago trip fundraisers? Or how chaotic my life has been at the moment on top of drastic car troubles?
Well, I decided that my blog is becoming too redundant. Like, too much of a good thing, isn't so good anymore. Anyway, so then I thought about writing about our fundraisers. Unfortunately due to my home life I was unable to make it out to our first one. Not knowing first hand how it went would make my blog post, in my opinion not worth it. And I'm not really wanting to discuss my private life in blog form.
 |
| courtesy of google |
Traditional media consists of film, images and spoken words. Now on the other hand, new media is a whole new level of media developed to interact. DVDs & Cds (film), video games & consoles (images) and web 2.0 (spoken words) are three prime examples of this new type of media and all three are used to promote advertising of products tailored to our interests.
For example, adverting on DVDs promote new movies, previews. Yes, they do that in films (movie theatres) too. What distinguishes DVD advertising from film advertising is that the ads on DVDs are tailored to the public. Ads that show how buying products such as home theatre systems, Coca-Cola, and cars will make their music experience better.
Video games do this type of viral marketing too. I'm not talking about ads that are placed directly in the games but rather on the game console. All three major game consoles Wii, XBOX and Playstation place ads in their main menu promoting new games, subscription promos, accessories, sweepstakes, computers and accessories etc.
And lastly, we have advertising in the new media form of web 2.0 A huge example would be Facebook, but of course there are countless others. See the illustration.
 |
| courtesy of google |
Ahh, Facebook. Everyone Facebooks, with over 150 million Facebook users most of which have ad sidebars. These sidebar ads are tailored to your personality. For example, my page shows me ads for advertising related companies, photography, cupcakes, and marketing. Mmm cupcakes..... Now, I didn't status anything about advertising, photography, marketing or cupcakes. But I do have subject related friends and interests.
So that is how it works and Facebook is not the only form of new media advertising done this way. I could talk about Twitter, google, blogger, and the newest one I will be joining LinkedIn, but I don't have the time or the brain capacity to discuss all. So I leave you with this, pay attention to what your are viewing. I'm sure you never realized how wicked cool or creepy is actually is.
~Jenn
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